Luxury Goods and Services Entrepreneurial Management Program (LEMP)

Course Descriptions

Objectives

To prepare participants who would like to approach the luxury world with an entrepreneurial management mindset whether they’re thinking about setting their own company or aiming to be managers in the luxury goods world.

It introduces students to the operational, financial, marketing, and product issues that impact strategic and business decisions in the area, while providing a focused insight into the wider traits of the industry.

Participants will gain an overview of the entire luxury industry from a variety of perspectives, the building of a brand equity, the strategies for maximizing the value of luxury brands: they’ll then concentrate on the luxury purchasing experience.

Participants profile

Managers or future managers with a fluent English, a minimum of three years of releavant working experience, willing to focus on the luxury world and to develop their entrepreneurial and management skills.

  Executives
  Juniors
  Entrepreneurs or future Entrepreneurs
  Product/Program Managers

Our approach

Based on an industry-specific perspective, ESCP Europe and IUM utilize:

  Team work
  Role plays
  Case studies
  An highly interactive project-based learning and professional immersion to demonstrate a visionary approach to the world of luxury and entrepreneurial management.



Location

King Abdullah Economic City is strategically located on the Red Sea and it aims to become the single greatest enabler of social and economical growth for the Kingdom of Saudi Arabia. This mission makes it the perfect location to pursue new opportunities in the luxury market.

Turin is a major city as well as a business and cultural centre in Italy. Known for its many entrepreneurs, Turin hosts some of the greatest "Made in Italy" companies: FIAT, Alenia, Sparco, Bertone, Pininfarina, Intesa-Sanpaolo, Ferrero, Invicta, Lavazza, Martini&Rossi, just to mention some.

Monaco (Montecarlo) has an exceptional location and it's internationally recognised as the place of luxury. Monaco is one of the top centers for business in Europe, as well as being renowned for being a safe environment.

Course description

The course is divided into three modules and is offered in different locations:

  1st Module
Strategy and Marketing
5 days full time (25-29 April)
King Abdullah Economic City (Saudi Arabia)

  2nd Module
Entrepreneurship
3 days full time (24-26 June)
Turin (Italy)

  3rd Module
Luxury Management
4 days full time (27-30 October)
Monaco (Montecarlo)